Achieving gretaness through serving

Achieving greatness through serving.

|By Ozias Mucheriwa

It is somewhat interesting though heart-rending to see how people yearn for greatness with no regard for the principles that lead to greatness. More often than not, they contradict the principles of greatness by following the course of shallowness e.g. self-aggrandizement. Let us take a walk together and explore the art of greatness and one of the principles that govern it.

Greatness is a by-product of the process of serving. In business we strive to have as many customers as we can serve, although others go to the extent of luring more than they can serve, of course to their own detriment. When your customers are in need of your services you work tirelessly until you have satisfied yourself that they have received the service which they deserve. You also do this to maintain customer loyalty. A doctor on call can be called during the early hours of the morning when the majority is snoring and goes to save life. The greater the number of lives they save the greater they become. The more people you serve the greater you become and consequently theBy fatter your wallet gets in the process.

This principle has been reiterated since time immemorial. Christ the master teacher taught it, “And whoever will be chief among you, let him be your servant.” Calvin Coolidge further unravelled it. “No person was ever honoured for what he received. Honour has been the reward for what he gave.” On 20 January 1961, John F. Kennedy in his inaugural address breezed through this principle’s neighbourhood, “…ask not what your country can do for you; ask what you can do for your country.” If you babble about how great you are in your neighbourhood no one will believe you but if you serve many, no one can doubt your greatness.

How does this principle work? You may ask. As all other people are going about their usual businesses, great musicians spend hours singing and dancing in front of no audience perfecting their talents so that when the time comes to serve they will be able to perform at their best. Apart from perfecting their voices, they go through rigorous practice and physical exercise to remain physically fit. The later is true for athletes and other various areas of endeavour. While others are enjoying, they are agreeing to be servants of their fans but when it’s time for competitions or winning of awards they become the great ones.

Now, in business we all know that the more clients you have, the more money you will make. In other words, the more individuals, organizations and institutions that you serve the greater you become. This also means that the more customers you have, the more masters there are for you to serve, and as certain as night follows day, the higher your income level becomes. A common axiom in business is, “customer is king.” Agree to be a servant to as many as you can and you will discover your seeds of greatness hidden therein.